Wesley Rivers takes full ownership of TreeNewal

TreeNewal said June 17, 2026, that ISA Board Certified Master Arborist Wesley “Wes” Rivers has assumed 100% ownership of the Southlake-based company. The move puts one of Texas’s most credentialed arborists in sole control as TreeNewal looks to expand its sustainable tree care footprint across North Texas.

Why it matters: - Rivers brings more than 20 years of arboriculture experience and one of the industry’s highest credentials to TreeNewal’s next phase. - The ownership change puts a highly certified arborist in charge of a fast-growing North Texas tree care company with residential and commercial reach. - TreeNewal’s direction now centers on sustainable, whole-property tree care across the Dallas-Fort Worth area.

What happened: - TreeNewal announced June 17, 2026, that Wesley “Wes” Rivers has assumed 100% ownership of the company. - Rivers is an ISA Board Certified Master Arborist. - Rivers said he plans to build on TreeNewal’s customer-first approach and extend the company’s reach across North Texas. - Rivers joined TreeNewal in February 2022 as vice president of operations and co-owner alongside founder David Gaona. - Following Gaona’s death in December 2025, Rivers moved into full ownership.

The details: - Rivers holds the ISA Board Certified Master Arborist designation, the highest certification offered by the International Society of Arboriculture. - Fewer than 2% of ISA Certified Arborists worldwide have earned that distinction. - Rivers also holds ISA Tree Risk Assessment Qualified and Texas Oak Wilt Qualified credentials. - Rivers earned a Bachelor of Science in forestry with a minor in horticulture from Stephen F. Austin State University in 2005. - Rivers first earned his ISA Certified Arborist credential in 2009. - Rivers has worked in tree care and green-industry services throughout his career. - Before TreeNewal, Rivers worked at Alpine Tree Service and Bartlett Tree Experts in Southlake. - At Bartlett, Rivers ranked among the top three producers in the South Central region and 25th out of 400 ISA Certified Arborists nationwide. - At TreeNewal, Rivers led customer service, production, plant health care and the company’s team of ISA Certified Arborists. - Under Rivers’ operational leadership, TreeNewal earned recognition as an SMU Cox Dallas 100 company, which tracks one of the fastest-growing privately held businesses in the Dallas-Fort Worth area. - TreeNewal says its approach includes a whole-landscape view that considers how tree care affects turf, plants and overall property health. - TreeNewal says its proprietary TreeNewal Process includes MitoGrow, a patented root-growth technology designed to stimulate fibrous root development and restore distressed trees. - The company lists services including pruning, trimming, removal, nutrition and fertilization, disease and insect management, soil conditioning, emergency tree services, tree surveys and mitigation. - TreeNewal says it has specialized expertise in tree risk assessment and Texas oak wilt management. - TreeNewal serves residential and commercial property owners in Southlake, Keller, Colleyville, Grapevine, Flower Mound, Trophy Club, Roanoke, Argyle, North Richland Hills, Denton, Fort Worth, Dallas and surrounding communities. - The company says it is fully insured and builds customized maintenance plans rooted in sustainability, transparency and integrity. - TreeNewal includes an explicit invitation to schedule consultations by phone at (817) 769-7197 or at more information. - The company’s social links include LinkedIn, Instagram, Facebook and YouTube.

Between the lines: - Rivers’ mix of arboriculture, turf grass management and horticulture gives TreeNewal a broader landscape-management pitch than a traditional tree-only service. - The ownership transition also signals continuity after Gaona’s death, with Rivers presenting the change as a handoff rather than a reset. - TreeNewal’s emphasis on certification, risk assessment and oak wilt expertise suggests the company is targeting homeowners and property managers who value technical credentials and safety.

What’s next: - Rivers said TreeNewal will continue to expand its reach across North Texas. - TreeNewal will lean on its arborist team, proprietary process and technology as it moves under sole ownership. - Rivers said the company’s “best is still ahead,” signaling further growth and service expansion.

The bottom line: - TreeNewal’s full ownership transfer gives one of Texas’s top credentialed arborists control of a growing North Texas tree care brand at a moment of transition and expansion.