Jenna Guinn drives marketing strategy at Reunion Tower

Influential Women is featuring Jenna Guinn, Marketing Manager for Reunion Tower in Dallas, as she leads social media, brand voice, seasonal programming, and partnerships for the landmark. Her work focuses on bringing both tourists and locals back to the tower through repeatable experiences that support visitor engagement and business results.

Why it matters: - Jenna Guinn’s work at Reunion Tower helps shape how one of Dallas’ best-known landmarks attracts visitors, partners with local businesses, and stays relevant to residents. - Her focus on repeat visits matters because destination venues now have to compete for both tourist attention and local loyalty.

What happened: - Influential Women featured Jenna Guinn, Marketing Manager for Reunion Tower in Dallas. - Guinn leads the tower’s social media strategy, brand voice, seasonal programming, and partnership events. - Guinn manages campaigns from concept through execution. - Her work includes booking pop-up activations, coordinating onsite operations, and working with local media partners. - Guinn also represents Reunion Tower at industry events such as the eTourism Summit.

The details: - Guinn has 15 years of experience in entertainment and tourism marketing. - Her early career included a long-term internship and more than six years at House of Blues. - She later held marketing and promotional roles at Billy Bob’s Texas and Texas Live!. - Guinn holds a Master of Fine Arts in Mass Communication/Media Studies from Stephen F. Austin State University. - She also holds a Bachelor of Fine Arts in Visual Communications from East Texas A&M University. - Guinn says structured planning, consistency, preparation, and accountability are central to her productivity and growth. - She also runs a small cookie business outside her marketing work. - Guinn has a two-year-old son and spends time baking as a creative outlet. - More information is available through her Influential Women profile.

Between the lines: - Guinn’s career path shows a consistent shift from live-event promotion to destination marketing. - Her approach blends creative programming with operational execution, which is often what makes experiential campaigns sustainable. - The article frames relationship-building as a core career advantage in marketing and entertainment, especially for partnerships that can be reused across roles. - Reunion Tower’s challenge is not just drawing first-time visitors, but creating enough local relevance to keep people coming back.

What's next: - Guinn is expected to keep developing seasonal programming and partnerships that support both tourism and local engagement. - Reunion Tower will likely continue balancing its identity as a visitor attraction with its role in Dallas community life. - Guinn’s emphasis on collaboration suggests future campaigns will keep relying on cross-industry partnerships and event-driven activations.